Friday, February 22, 2013

The incubator

Driving through Provence, we often see signs for pepiniere and never understood the meaning. Recently, I finally researched it and learned it means incubator, and can be used in different ways. It may mean for plants as in a nursery, or can be pepiniere business or a business incubator, meaning to nurture new and creative business concepts. As always the French language has fascinating nuances, particularly when applying beautiful old words to modern applications.

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