Nuts for Nutella

The world seems to have gone nuts for Nutella. You know Nutella, the chocolate with hazelnut spread. I was first exposed to it in 1977 when I was in Europe for the first time. Although I enjoyed it, I never found it to be that special that I would steal to feed my Nutella habit, but apparently others do have that compulsion. Recently, I was reading an article about students taking jars of Nutella from the cafeteria at Columbia University, so they could eat it in their dorm rooms, costing the University thousands of dollars. Also recently, I read an article about a large Nutella heist in Germany, with a $20,000 load of Nutella being stolen. Ok, maybe the last one was just about the money, but seriously - Nutella? I suppose it has its benefits that even when you open the jar, it doesn't have to be refrigerated, and the ingredient list is pretty good, but if Nutella, what comes next - Lu cookies?